Design of New Product Launch, Advertising and Campaigns
Gather deep insights of purchase and consumption occasions and identify key price points for the category in the market. Analyze competitors and their market strategies and the strength of their equity for key purchase drivers.
Identify Emerging Trends & Acknowledged Beliefs
Understand acknowledged belief of consumers and the emerging social, cultural, product and services trends in the market with respect to purchase behavior and adoption.
Precision Marketing & Hyper Segmentation
Leverage the power of AI driven insight to identify hyper segments in your customer base and to identify levers for precision marketing and enabling opportunities to retain, cross-sell and upsell.
Edge to edge Brand Health Track – Real time
Get changing drivers of choice, changing associations of your brand and competitors, and emerging trends in the category on real time basis. Monitor on a daily, weekly or monthly cadence the brand health, campaign performance or new launch ecosystem. Analyze ratings and reviews analytics in real-time for evaluating marketing execution and optimizing impact and cost.
Real-time Campaign/ marketing effectiveness tracking
Get total impact of your marketing plans – online + offline in driving awareness, trial and what elements of your marketing us working/ not working to make actionable course corrections to maximize your ROI. Assess the impact of channels and the optimum combination that maximizes ROI and delivers outcomes on key business KPIs that enhance holistic campaign effectiveness.